As UX designers, we know how important it is to create a positive user experience. But what if the work we do could have a wider impact beyond just creating a successful product? That’s the idea behind using virtuous cycles in UX design. A virtuous cycle is an approach that creates self-fulfilling and mutually beneficial relationships between stakeholders. Recently, I heard about an inspiring example of this concept from Rwanda that I wanted to share with the creative teams, managers, product owners, and directors out there who are looking for ways to have a greater impact with their work.
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