Client:
TASB Partners Website, a hub connecting businesses with thousands of community leaders, board members and parents.
Planning
As a new pilot program for the organization, we wanted to make sure we captured the essence of what the side would include. We worked collaboratively with key stakeholders on the sitemap, voice and tone documentation, and wireframes (below). In addition to a main page and standard secondary page templates, we wanted the site to include spotlight “Project” pages that would highlight each partner’s contribution to the community. We aligned what our prospect partners were looking for from a PR perspective and worked with them every step of the way.
Photoshoot:
With a limited budget for photography, we sketched preliminary designs of the shots needed and scouted locations. It was determined that in an around the office would make the perfect backdrop due to the varied environments including an onsite daycare, conference rooms, and outdoor landscaping. We then recruited a group of volunteers to serve as models and completed shooting within a half day. The image examples below as well as dozens more like them were used as promotional imagery on the site.
Implementation:
We started with a variety of mockups to get a sense for what type of look we were going for.The chosen design (middle) provided the most flexibility while still spotlighting partner photos. The design blended bold graphics with more subtle elements for a sophisticated look. The main page introduced the program while prospective business partners were engaged on the project pages.
Subsequent project pages highlighted the Partners’ contribution to a volunteer effort and allowed them to showcase the great work that their institution was doing on behalf of education around the state.
Result:
The campaign established the program as an ongoing entity and attracted 2 additional business partners immediately. When the project was completed, it continued to grow, providing both visibility to engaged entities and recognition for programs that were helping schools make a difference in their communities.
