Client:
TASB Executive Search Services (ESS) is an organization that assists school boards searching for a superintendent.
Task:
Initiated an ESS rebranding effort that provided greater unity across multiple touch points and conveyed the organization’s strategic, forward-thinking mindset.
Messaging:
Developed a concise, one-sentence selling proposition that served as an anchor for all design components: ”ESS leverages its relationships, understanding of school boards, and its extensive knowledge of Texas school districts to build solid leadership teams.”
Look and Feel:
Presented a variety of mockups for the team to choose from (see below). Used angles, engaging photography and crisp, sans serif headings to give ESS a contemporary, high-energy identity. The new, stylized web design was introduced with a coordinated print and email campaign. Finally, a style guide was developed with a selection of logos and pallets that could be used in various forms of outreach.
Transition:
Before launching the design changes, the rebranding was “teased” in advertising and announcements over an eight-month period. Collateral materials were produced and coordinated with the launch.
Result:
The enhanced design provided ESS with consistency in its outreach and a more professional image. The rebranding created greater awareness of ESS, distinguished it from its competitors and promoted a better understanding of its mission. The organization received positive accolades for the new look with the director commenting, “I’m extremely happy with his efforts.”
