Client:

TASB Executive Search Services (ESS), an organization that assists school
boards searching for a superintendent.

Task:

An ESS rebranding that provides greater unity in its messaging and conveys the
organization’s strategic, forward-thinking mindset.

Message:

Developed a concise, one-sentence selling proposition that served as an
anchor for all design components: ”ESS leverages its relationships, understanding
of school boards, and its extensive knowledge of Texas school districts to build solid
leadership teams.”

Rebranding:

Used angles, engaging photography and crisp, sans serif headings to
give ESS a contemporary, high-energy identity. The new, stylized web design was
introduced with a coordinated print and email campaign. Finally, a style guide was
developed with a selection of logos and pallets that could be used in various forms of
outreach.

ESS mockups presented to the client

Transition:

Before launching the design changes, the rebranding was “teased” in
advertising and announcements over an eight-month period. Collateral materials were
produced and coordinated with the launch.

Result:

The enhanced design provided ESS with consistency in its outreach and
a more professional image. The rebranding created greater awareness of ESS,
distinguished it from its competitors and promoted a better understanding of its mission.

Approved ESS collateral

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